Diva commissioned us to create a range of customised packaging for their authentic Italian pantry products. The packaging we created, echoes Chef Ritu Dalmia’s happy-go-lucky yet vastly knowledgeable personality. No packaging would’ve been complete without a big flash of her personality. We also crafted the packaging around the freshness and high quality of the authentically Italian ingredients used across the range.
Inspired by the rich ingredients Diva has always used in it's food and communication, we set out to create a custom bank of illustrations.
Illustrator Neeti Banerji was commissioned to create these water colour assets to make the packaging feel unique and lively across all variants.
Our goal was to create a language that bordered on being classic yet contemporary to bring to life the Diva's superior Pantry range.
Each of the 30 pieces of packaging has a custom die cut label designed to wrap around its surface for a distinct look.