We were commissioned to conceptualise and create this craft cocktail bar. Starting from the positioning to the identity design and moving forward into working on key touch points in the bar, we collaborated with the interior design team to ensure the whole space spoke a single language - that of premium old world charm and perfection in every touch point.
The design and language was inspired heavily by the Art Deco movement. Furthermore learnt that Mumbai, home to TC 127, was also the second oldest Art Deco city in the world! This gave us a strong direction that we all felt needed to be explored and brought out.
A brand comes alive in the small touch points. For us, thinking about these details is what matters most.
We teamed up with Mumbai based interior design firm Studio Pomegrante to custom create an Art Deco design language inspired by botanicals used in preparation of various kinds of alcohols from Gins to Vodkas and from Beers to Tequilas. Our team worked on creating the actual designs that were then executed by the interior design house to be used across many touch points at the bar.