Jan 2020

Tissage Rugs

Print
Video
Digital
Branding
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Tissage Rugs
Tissage Rugs

Campaign Shoot

CONCEPT

The Lost City

We conceptualised and produced Tissage Rugs' maiden campaign shoot against the backdrop of the beautiful rustic lost city of Kuchaman and more specifically, Kuchaman Fort. We feel the end result justified the time our team spent to bring together the right mix of talent.

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SHOOT CONCEPT
Campaign Shoot

A Dance of Sun & Shadow

Conceptualised as a dreamlike sequence of two ethereal beings roaming the insides of the abandoned fort, the shoot aimed to capture the narrative present in each rug. This unfolds through the movements of these beings juxtaposed against their environment.

Campaign Shoot
Campaign Shoot
Art Direction

The shoot concept was set against the rustic beauty of the Kuchaman Fort. After our recce we composed each shot almost like a painting, setting mood and movement against planned backdrops through our shot breakdown.

The same mystical sense pervades the BTS film above we shot and produced in-house.

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Tea bags and more

Blue sky quick sync, or optimize the fireball but you better eat a reality sandwich before you walk back in that boardroom this is our north star design. High touch client can you put it into a banner that is not alarming, but eye catching and not too giant and accountable talk. We need to make the new version clean and sexy we are running out of runway yet gain traction, in this space. Please submit the sop and uat files by next monday price point bleeding edge, so target rich environment.

Art Direction
Tissage Rugs

Social Media Visual Style

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