We conceptualised and produced Tissage Rugs' maiden campaign shoot against the backdrop of the beautiful rustic lost city of Kuchaman and more specifically, Kuchaman Fort. We feel the end result justified the time our team spent to bring together the right mix of talent.
Conceptualised as a dreamlike sequence of two ethereal beings roaming the insides of the abandoned fort, the shoot aimed to capture the narrative present in each rug. This unfolds through the movements of these beings juxtaposed against their environment.
The shoot concept was set against the rustic beauty of the Kuchaman Fort. After our recce we composed each shot almost like a painting, setting mood and movement against planned backdrops through our shot breakdown.
The same mystical sense pervades the BTS film above we shot and produced in-house.