Koyo Koyo
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Branding
With Koyo Koyo, we were asked to craft the identity for a contemporary Asian restaurant – a first of its kind in Chandigarh - that could beautifully shift between day to night and portray a spectrum of Asian flavors with ease.
We began by naming the space – ‘Koyo Koyo’ in Japanese for the turning of autumn leaves, an elegant metaphor for change. The minimal four-dot identity crafted for the client carries a dynamic meaning. It encapsulates: the myriad of Asian cuisines on offer, a constant shift in mood from the varying palate, and a shift from the daytime warmth to night-time vigor.
The custom illustrations for the menu and packaging – carry an elevated yet playful character, embracing soft gradients and grainy textures to add a touch of pop to the black and white color palette of the brand. This dynamic interplay reiterates the diverse fusion of flavours found on Koyo Koyo's menu.
From signages at the entrance that welcome you into the space, to custom art installations that act as a conversation starter, and even curating instagram-worthy spaces for the customers; our designs had an intent to transform the space into a transitory work of art.
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