Royce' Chocolates India commissioned us to create signature packaging to be carried across all stores in India for their festive season 2021-22!
We created two red and gold boxes inspired by the traditional Japanese wave motif and their local cherry blossoms. These boxes were accompanied by two custom brochures, one for their 'Signature Red Collection' and the second for their festive collaboration with Indian couture designer Gaurav Gupta.
The packaging form was carefully designed keeping in mind limited storage space in Royce' retail stores. All boxes completely flatten and can be built into a 3D form when required. Two sizes of boxes - a large gift bag box and small red bento box were created with a premium ribbon closure.
We also created three custom gift cards consumers could purchase for festive occasions such as Father's Day, Diwali and Raksha Bandhan to match their gifts.