Our co-founder and creative director Adil Khanna was commissioned by Bombay Sapphire to create this super fun spot for Bombay Sapphire U.S. to be promoted across their digital channels across the United States.
The Bombay Sapphire team's brief was to create an interesting animation that explored in a creative way the mixing of 'The Bombay Lemonade' a refreshing summer drink for 2020!
Being a celebratory post to be promoted across the entire U.S. we knew very early on we wanted this piece to be a seamless flow of creation. A dance almost, culminating in the creation of one delicious summer drink!
A childlike imperfect design and graphic style was chosen to bring out the fun and light hearted nature of the drink. The idea was to blend traditional 2D animation with the rawness of hand drawn or textured illustrations.