The challenge we set ourselves was, what would a truly Indian brand that at its core sold nostalgia look like. Would anyone care to make it part of their lives? The branding, positioning and identity were inspired by pre-partition India and the moments and the simple joys of 90's Indian home life.
The custom stamp mark of the 'haveli' formed the heart of the identity along with nostalgic illustrations that were customised and animated for the brand.
The brand packaging and tint borrows from lazy Indian summers spent with one's close family eating traditional sweets, recounting old tales.