India's leading Luxury Mall – DLF Emporio, invited us to revamp their social media strategy to be more contemporary. We went a step further and positioned them as the 'Curators of Luxury' – being the first mall to have brought handpicked international luxury brands into the country.
From curating an international look and feel, interactive content for their Instagram page and showcasing the best of international fashion, we first established the new brand voice.
As the pandemic hit we went a step further to promote leading Indian labels (that were badly hit at the mall) through the Luxury Wedding Edit - a six month long pop up at the mall, for which we designed a microsite and a social media launch campaign to drive traffic to these labels.
DLF Emporio's Luxury Wedding Edit - the first wedding concierge service housed at the mall, was promoted through our micro site design. The design focused on informing and converting high net worth individuals to sign up for the free service during India's busiest wedding season.
The art direction for the Instagram page centred on creating properties focused on timeless luxury pieces, fun interactive stories with top digital influencers, thematic videos and content covering international trends during Paris and New York Fashion Week amongst other things.